Dell is selling the 55″ Sony XBR-55X950G 4K Ultra HD Smart LED TV with HDR for $1098 shipped plus they’re throwing in a $400 Dell Promo eGift Card. Was: $1398.

This Labor Day sale promotion ends 9/5/19 at 5AM Pacific, however this is probably their best TV deal and will probably run out of stock before that date.

This high end, ultra-bright set features HDR10, HLG, Dolby Vision, 120hz refresh (real, not just “truemotion” rate), and local dimming direct-lit LED backlighting.


More Info:

  • HIGH DYNAMIC RANGE: Experience incredible detail, brightness and clarity with 4K UHD resolution
  • NEXT LEVEL CONTRAST: Accurately balances light output to dramatically boost contrast and brightness
  • IMMERSIVE AUDIO: Acoustic Multi Audio syncs sound with action to create Sound from Picture Reality
  • ULTIMATE REALISM: Enjoy clear, vibrant colors with TRILUMINOS Display and 4K HDR Super Bit Mapping
  • NO MOTION BLUR: Watch lifelike on screen action with virtually no blur with Motionflow XR technology
  • ANDROID TV: 55 inch flat screen TV with the Google Assistant built in; Alexa and Google Home compatible
  • DIMENSIONS: TV with stand: 48 3/8 x 30 5/8 x 10 7/8 inch; without stand: 48 3/8 x 28 x 2 3/4 inch